Passion City church

12 month project | remote work | Atlanta, Georgia

Passion City Church needed help specifically with their Passion Conference social media platform. We needed to take the annual conference that happened once a year and create a year-long social media presence that kept the message of the conference and community engaged and consistent.

Objective:

Create a social media strategy and schedule that builds online engagement and consistency throughout the year despite being a once-a-year conference. With this project, we worked alongside the team and used the existing bank of photos and videos to create new content.

Solution:

  • Create a weekly posting schedule

  • Use user-generated content to create reels, graphics, and share testimonies

  • Create weekly verse-based graphics

  • Share testimonies

  • Create sermon snippet videos

  • Create social media reels

  • Graphic Post

    A graphic post that created engagement and encouraged prayer within the community.

  • Testimony Post

    Taking students stories and creating posts that shared testimonies and allowed a big community to feel smaller.

  • Testimony Post

    We had asked students to DM us their testimony and used their messages for these graphics as it helped to share the message that we do see and read DMs. The contrast of the stadium photo with the testimony helped to convey the message that although it is a big conference it is still personal.

  • Graphic Post

    A fun post that used existing photos in a different way.

Example of a sermon snippet video used for social media.

Example of a sermon snippet video we used as a reel.

A creative social media video to create anticipation and excitement around announcing the 2022 conference details, using screenshots from comments.

Example of using a trending song with video and photo footage to create a social media reel.

Custom creative social media reel created for engagement.

Before

After